Services
Client
Experience Design, Art Direction, Design Systems, Interaction Design, Journey Mapping
Four Seasons Yachts
Four Seasons Yachts extends the brand’s luxury hospitality experience into high-end yachting. During its pre-launch phase, an invitation-only digital platform was introduced for deposited guests to build anticipation, deepen engagement, and reinforce confidence ahead of the inaugural voyage. Led art direction and visual system development for the launch platform, shaping the pre-launch experience.
Challenges
Design a digital experience that balances high-touch luxury storytelling with a self-guided platform. The experience needed to sustain anticipation, provide meaningful previews of the yacht, and reinforce trust while reducing drop-off.
Design Approaches
Create a content-driven hub that blends immersive storytelling with interactive exploration. Key components—such as welcome messaging, timeline updates, and interactive renderings—guided users through the experience while maintaining an intuitive, elevated feel.
Early journey mapping for access, user states, and content
In collaboration with stakeholders across design, UX, and strategy, mapped out the end-to-end guest journey during the initial phase (including account creation, access flows, and content permissions across different user types). Established a clearer, more intuitive flow that supports both user needs and business goals by visualizing complex scenarios and aligning on key touchpoints.
Visual System Exploration
Explored multiple visual directions to define a refined and contemporary expression that introduced a more modern, editorial sensibility. This included studies in typography, color, and imagery to establish a cohesive visual system. The direction focused on balancing elegance with clarity—using restrained palettes, elevated type treatments, and immersive imagery to create a sophisticated and consistent experience across touchpoints.
Designing a Pre-Launch Digital Experience
The design translated luxury hospitality into a content-rich, interactive platform. By balancing storytelling with structured exploration, the experience was designed to sustain guest anticipation, encourage repeat engagement, and support business goals around retention and conversion.
Impact
Although the work was completed during the early design phase, it helped establish a clear initial design direction for the platform. This foundation aligned stakeholders, clarified complex flows, and enabled a more efficient and cohesive design process moving forward.
Visit fourseasonsyachts.com
