Services

Client

UX/UI Design, Experience Strategy, Information Architecture, Design Systems

USM

Focused on translating USM’s (global modular furniture brand) modular philosophy into a digital experience in the US by creating a system that supports both ready-made products and highly configurable solutions.

Challenges

USM’s entry into the US market introduced a key challenge: translating a highly modular product system into a clear and intuitive digital experience. While the Haller system offers flexibility and customization, it can be complex for users unfamiliar with modular design.

The experience needed to balance two distinct user needs—those seeking ready-made products and those interested in building custom solutions.

Design Approaches

Structured the experience around clarity and flexibility —created distinct but connected pathways for ready-made and modular products.

The information architecture was designed to simplify complexity, guiding users from inspiration to product understanding and, eventually, configuration. Modular components and consistent patterns were introduced to support scalability, while content and layout decisions focused on communicating the value of customization without overwhelming the user.

Impact

The redesign transformed a complex modular system into a more approachable digital experience. Represented in over 40 countries and included in the permanent collections of MoMA and the Cooper Hewitt Smithsonian Design Museum, USM required a scalable platform that balanced configurability, usability, and timeless design.

Visit USM

This experience introduces USM’s modular system through a balance of inspiration and functionality—combining editorial storytelling with product exploration to showcase both its aesthetic and structural flexibility.

A strong visual hero sets the concept of customizable storage, while supporting modules break down key components like panels, doors, and drawers. Product listings and filters provide a clear path to browse ready-made solutions. Designed for both desktop and mobile, the experience maintains clarity and ease of use—guiding users seamlessly from discovery to configuration.

Designing clarity for modular systems

This experience focuses on simplifying product understanding and purchase flow—balancing detailed information with a clean, intuitive interface.

The product page highlights key details like configurations, specs, and finishes, while inspiration galleries provide contextual use. Clear CTAs and streamlined selection options guide users from exploration to purchase, supported by a frictionless cart and checkout experience. Designed for both desktop and mobile, the flow ensures clarity and ease—making complex modular products feel approachable and easy to shop.

Making modular shopping simple

An editorial-driven experience that brings USM’s heritage, values, and design philosophy to life. Through a mix of archival content, timelines, and storytelling modules, the experience highlights the brand’s legacy while connecting it to its modern-day modular system—creating a deeper, more meaningful brand narrative.